Simmons offers tools to hike sales
Article Abstract:
The mattress manufacturer Simmons has launched a marketing drive called EDGE (Economic Dominance. Generating Excellence), based on an extensive consumer research. The program is to give the mattress shoppers good shopping experience and to promote Simmons only retail outlets.
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
Usage, Marketing research, Consumer research, W. Simmons Mattress Factory Inc.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Latex International riding soaring sales curve
Article Abstract:
The growth in the sales of Latex International by adding staff, opening new facilities, enhancing its marketing program and expanding capacity is discussed.
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
Facilities & equipment, Buildings and facilities, Growth, Company growth
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Marketing, Company marketing practices, Mattress industry
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