Simmons sets $15m ad drive for HealthSmart
Article Abstract:
In order to promote its HealthSmart mattress sales, the bed-manufacturing leader Simmons is introducing a $15 million campaign. The advertisements will be displayed in various television channels.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
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Simmons patents 'no-flip' design
Article Abstract:
Simmons has secured a patent for its "no-flip", one-sided mattress design. Executives from the company are not certain about the impact of the patent on the market.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2001
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Simmons introducing visco-elastic 'sang' bed
Article Abstract:
Simmons is launching its new "sang" mattress product at the San Francisco market in July 2003. The vicso-elastic mattress is designed to provide improved air flow.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2003
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