Spring Air's new TV ads star bear who is 'just right.'
Article Abstract:
Spring Air's new television commercials feature Whopper, a 650-pound Kodiak bear, who is set to become the "spokesbear" for the company's line of mattresses. The company, which is releasing its first national advertisement since 1995, has included cardboard cutouts of the bear as part of the in-store advertising materials that will be used in the national marketing campaign. Spring Air's new logo will incorporate the tagline "mattress with the just-right feeling" and a picture of the sleeping Whopper.
Comment:
Its new television commercials feature Whopper, a 650-pound Kodiak bear
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 1998
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Hooker 1Q sales up 2.9% as net income drops 27%
Article Abstract:
Hooker Furniture is has registered a sales increase of 2.9% though its net income has decreased 27% for the first quarter, lower profit margins and high administrative expense are said to be the main reasons. The performance figures of the company are also presented.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
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