The two faces of Bradlees: upscale reach with discount roots
Article Abstract:
Bradlees profits have doubled in the last five years, and the chain opened 16 new stores in 1982. The strong merchandising program includes the basic products and more fashion-oriented products, the latter at higher price points. Tableware is receiving emphasis in the housewares department.
Publication Name: Retailing Home Furnishings
Subject: Home furnishings industry
ISSN: 0162-9158
Year: 1983
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New directions in discounting
Article Abstract:
Discount stores must emphasize ease of shopping - professional approach and offprice retailing are the two trends which Zayre is taking advantage of - Zayer is in the middle of a massive modernization campaign - the next focus will be on expansion.
Publication Name: Retailing Home Furnishings
Subject: Home furnishings industry
ISSN: 0162-9158
Year: 1981
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Bradlees
Article Abstract:
President of Bradlees discount department store explains his views of the current retail scene - stores can serve the convenience needs of the customers.
Publication Name: Retailing Home Furnishings
Subject: Home furnishings industry
ISSN: 0162-9158
Year: 1981
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Comment about this article or add new information about this topic:
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