Payroll deduction: a niche market full of potential
Article Abstract:
The use of payroll deductions to pay insurance premiums makes available a potentially huge market to insurance companies. Insurers and their agents will, through payroll deduction programs, obtain access to potential customers they would not otherwise have seen. Life insurers are likely to see the most benefits from an increase in the use of such payroll deduction programs. The benefits to employers include obtaining extra benefits for employees at no extra cost. The benefits to employees include access to benefits and convenience.
Publication Name: Best's Review Life-Health Insurance Edition
Subject: Insurance
ISSN: 0275-0988
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
Changes in marketplace make survival a challenge
Article Abstract:
Traditional insurance companies must reassess their marketing and distribution strategies to compete with increasing competition from alternative distribution channels. Life insurance companies should focus on customer service and developing products and distribution channels to meet customers' needs. Recruitment and training of new agents has a substantial impact on customer service.
Publication Name: Best's Review Life-Health Insurance Edition
Subject: Insurance
ISSN: 0275-0988
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
Finding the middle
Article Abstract:
Life insurance companies are beginning to develop marketing strategies for the middle-income market. Over 33% of middle-income households own no form of life insurance, according to industry estimates. Fidelity & Guaranty Life Insurance Co. has introduced its Assurance Series and New York Life Insurance Co. has reported remarkable success with its Spectra series.
Publication Name: Best's Review Life-Health Insurance Edition
Subject: Insurance
ISSN: 0275-0988
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: A new direction for the life industry. Genetic testing creates opportunities, challenges
- Abstracts: Program business feels alternative market's lure. Alternative markets: attracting wider following. Alternatives devour a primary marketplace
- Abstracts: Avoiding the pitfalls of agency appointments. Carrier-agency planning aids appointment success. Agency councils provide powwow for profits
- Abstracts: Best personal lines markets: minorities, rural areas offer opportunities. Reward small accounts for good behavior
- Abstracts: Personal lines fuel growth in premiums. Net income plummets on quake aftershocks. Soft pricing, competition dampened 1995 premiums