Profiting from diversity
Article Abstract:
Life insurance carriers are focusing more sales efforts on diverse populations, as well as creating more jobs for minorities. Until recently, insurance companies targeted their sales efforts to the typical white male head of household. Today's typical household has two income earners. In addition, minority groups are growing in population and incomes. The marketing techniques of Equitable Life Insurance Co, Metropolitan Life Insurance Co and Prudential Insurance Company of America are presented.
Publication Name: Best's Review Life-Health Insurance Edition
Subject: Insurance
ISSN: 0275-0988
Year: 1992
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Time Insurance Co
Article Abstract:
Time Insurance Co is offering a new joint first-to-die plan called Joint Universal Life which can cover any two people who have an insurable interest in each other. Their are six risk classes and the plan offers two options for death benefits. The joint policy can be traded for two individual policies if neither of the insured has reached age 81.
Publication Name: Best's Review Life-Health Insurance Edition
Subject: Insurance
ISSN: 0275-0988
Year: 1992
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New plans, new policies
Article Abstract:
New products offered by 14 insurance companies are described. The products include charitable giving, dental care, disability-income and medical plans. Life insurance offerings include enhancements and riders to existing policies, second-to-die plans, term policies and whole-life policies.
Publication Name: Best's Review Life-Health Insurance Edition
Subject: Insurance
ISSN: 0275-0988
Year: 1992
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