Program business delivers custom made market
Article Abstract:
Specialized niche, or 'program,' business can provide benefits to both insurers and independent insurance agents. Agents can offer insurers an established, customer-oriented marketing channel that has the expertise to sell to a specific set of customers. Insurers can offer agents exclusive marketing rights and a commitment to a specific insurance contract. Agents can also gain the efficiency of only having to deal with one company for a specific type of insurance.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1995
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Following the leaders
Article Abstract:
A growing number of midsize companies are entering the alternative insurance product market and participating in group-captive arrangements and risk- retention groups. Insurers hoping to capitalize on this new market trend are forming captive insurance companies to cater to midsize companies' self-insurance needs. Industry observers think health care and employee benefits will be two big areas of growth in the alternative insurance market.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1997
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Selling to America's rainbow
Article Abstract:
Insurance companies are increasingly hiring minority agents or contracting out to minority insurance brokers to capture the business of the growing minority client market. The insurance industry is anticipating the results of the demographic revolution which is currently enveloping the country and which will translate into 25% of the American workforce being of African, Asian or Hispanic descent by 2000.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1997
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