Ethics gap: comparing marketers with consumers on important determinants of ethical decision-making
Article Abstract:
The ethical differences between consumers and marketers have been studied by examining their personal moral philosophies and ethical perceptions in marketing situations. Results indicate that marketing professionals may perceive ethical problems differently from consumers depending on the context of the situation. This finding may mean that both groups may view the severity of ethical problems based on the costs incurred and benefits that they might gain. Marketers need to clarify the contexts based on the extent of benefits that consumers are likely to perceive.
Publication Name: Journal of Business Ethics
Subject: Law
ISSN: 0167-4544
Year: 1999
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Organizational ethical culture: real or imagined?
Article Abstract:
The Ethical Culture Questionnaire (ECQ) created by Trevino, Butterfield and McCabe is effective in measuring individual perceptions involving organizational ethics. An assessment of ECQ shows that the measure is capable of predicting the ethical behavior of an individual. On the other hand, the ECQ is found to be ineffective in determining shared beliefs regarding the ethical culture of an organization. It was also revealed that the estimation of the ethics of an organization is affected by the way managers treat treat their employees.
Publication Name: Journal of Business Ethics
Subject: Law
ISSN: 0167-4544
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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