Fading Images at Eastman Kodak
Article Abstract:
Eastman Kodak has improved its image as an employer. The company offers employment opportunities for blacks. The work force is loyal, and the corporate image is one of service and social responsibility within its Rochester, New York community. Kodak has no unions and workers expect lifetime employment. But Japanese competition, poor overseas sales, the recession, and some marketing mistakes have hurt Kodak. A highly qualified work force, worker participation in management and internal promotion help promote corporate image. But surfacing problems of personnel reductions, reduced employment, and connections with negative local political issues are hurting the company's image. In order for Kodak to diversify its interests, it must attract quality management while its own management's image is deteriorating.
Publication Name: Business and Society Review
Subject: Law
ISSN: 0045-3609
Year: 1984
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The Seven Daily Sins of Corporate Doubletalk
Article Abstract:
Corporate responsibility is thrust upon companies by constituent groups. Corporations, put on the defensive, may respond with offensive tactics. Sometimes these offensive tactics, or sins, work. Seven common ways in which corporations mishandle social issues are by: ignoring social problems, passing the blame, discrediting their attackers, firing troublemakers, suppressing damaging information, responding with a public relations campaign, and simply denying the charges against them. Corporations cannot successfully rid themselves of social issues by resorting to one or more of these tactics.
Publication Name: Business and Society Review
Subject: Law
ISSN: 0045-3609
Year: 1984
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The Case Against Corporate Virtue
Article Abstract:
Eight scholars and executives responded to questions pertaining to the moral responsibility of corporations. The goal of ethical perfection for an institution may be both unreasonable and unattainable. One approach is to define ethics as a compromise. Another approach is to bring people with integrity into management. Managers receive different pressures and demands from different groups. The final decision is a compromise. Business cannot always strive for ethical perfection, but it can strive for corporate responsibility and positive social change.
Publication Name: Business and Society Review
Subject: Law
ISSN: 0045-3609
Year: 1984
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