Marketers aflutter over advertising clutter
Article Abstract:
Advertisers, marketers, media executives and their audiences are overwhelmed by ubiquitous advertisements. One response to such 'clutter' is to produce advertising targeted to very specific groups in exclusive environments. Whittle Communications has pioneered this approach with its Channel One school television news, single-sponsor publications, doctors' office journals and its Larger Agenda book series. Those who advertise through Whittle are guaranteed an uncluttered format in which they will be either the only advertiser or among the only advertisers allowed in the classroom, doctor's office or publication.
Publication Name: Business and Society Review
Subject: Law
ISSN: 0045-3609
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
Are ad buyers for sale?
Article Abstract:
Media buyers for advertising agencies are often faced with the ethical question of how gifts from media companies effect their advertising space purchases. Several anonymous buyers admit that gifts such as tickets, travel and dining are attractive and may influence their decisions. Most buyers frown upon quid pro quo deals, preferring to classify media companies' largesse as development of professional relationships in social settings.
Publication Name: Business and Society Review
Subject: Law
ISSN: 0045-3609
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
Ethics and values in advertising: two case studies
Article Abstract:
Ethics and values in advertising are a reflection of organization culture and of professional and personal identities of those employed by a given agency. In two agencies studied employees think ethical considerations are reflected in the ads produced and in the conduct of the business both internally and with clients.
Publication Name: Business and Society Review
Subject: Law
ISSN: 0045-3609
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Managerial opportunism and foreign listing: some direct evidence. When honor will not suffice: the need for a legally binding international agreement regarding ownership of Nazi-looted art
- Abstracts: Fetal protection: law, ethics and corporate policy. Corporate codes of ethics and sales force behavior: a case study
- Abstracts: Insider signaling and insider trading with repurchase tender offers. Civil procedure - D.C. Circuit rejects sliding scale approach to finding personal jurisdiction based on Internet contacts -GTE New Media Services v. BellSouth Corp
- Abstracts: A worker's safety rights. Wiretap suits proceed in Connecticut; a class settles. How owners, operators contest CERCLA costs
- Abstracts: A sneak attack on open justice. Excerpts: 7th Circuit rules on fees. 'Tjoflat' fees rule is argued in court