A new audience for sport

Article Abstract:

The increasing popularity with the women and younger fans has enabled the TV sport, which has been traditionally suffering the disadvantage of being treated as a pastime of the older, to pull out all stops in order to emerge as a successful player in the terrestrial channels. Several broadcasters like BBC and ITV are pulling ahead to grab this opportunity by increasing the reach of their sporting coverage.

Public affairs, Growth, Sports, Media coverage, Television broadcasting of sports, Sports television programs, Company growth

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Ashley Highfield: on why the BBC's future is interactive

Article Abstract:

The BBC's director of new media Ashley Highfield has established the mission of becoming the number one digital destination in the UK, with the company planning to offer interactive services that will generate an additional 50 pounds sterling per customer per year. The article details the services and strategy to accomplish the mission.

Services development, Industry Overview, Broadcasting, Highfield, Ashley

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ITV's ultimate tussle

Article Abstract:

ITV's efforts to reduce the yearly tax of [pounds sterling]200m by appealing to the Ofcom are discussed.

Taxes, Taxation, Tax policy, Office of Communications (United Kingdom)

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