Abstracts » Mass communications

Bid for freedom

Article Abstract:

US owners of UK cable and satellite channels, Turner's Cartoon Network, Fox Kids, Nickelodeon, Cable News Network, and other cable broadcasts, had to de-Americanize their programming to give it a more British feel except for the Disney Channel which was able to retain its style.

Cable Television Systems, Brief Article, Cable television, Walt Disney Studios, MTV Networks Inc. Nickelodeon, Cable News Network, Fox Kids Network

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A pitch is worth a 1000 words

Article Abstract:

Experienced commissioning editors from broadcasters like Channel 5, ITV Network, and Discovery know what to look for when they're listening to a pitch. Veteran producers and directors have developed many techniques to make sure their few minutes in a commissioning editor's office will be remembered.

United States, TV Stations, Methods, Selling, Channel 5 Broadcasting Ltd., Television stations, Discovery Communications Inc., Television producers and directors, Television directors, Television producers (Persons), Proposal writing, ITV Network

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The scheduling war zone

Article Abstract:

Experts predict the death of the scheduler in the future era of digital television. But in the present, ever-increasing network competition has given schedulers significant influence over the branding and marketing of television channels.

Forecasts, trends, outlooks, Television, Forecasts and trends, Television programs, Calendar, Brand name products, Brand names, Digital television

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