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Ad slump sees C4 freeze budget

Article Abstract:

Television broadcaster Channel 4 has blocked its budget allocations to program productions due to poor advertising market. The company has allocated 10millon pounds for program production in last fiscal year.

Author: Wooton, Dan
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Forecasts, trends, outlooks, Financial management, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Motion Picture and Video Industries, Motion picture & video production, Motion Picture and Video Production, Motion Picture & TV Production, Television Production, Forecasts and trends, Company investment, Investments, Television advertising, Market trend/market analysis, Channel 4 Television Co.

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TV makes a difference

Article Abstract:

The significant role of television channels in dealing major social issues and creating awareness among the viewers is discussed.

Author: Woolfe, Richard
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Marketing procedures, Management dynamics, Services information, Management, Services, Company business management, Customer relations

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Subjects list: United States, Television broadcasting industry, Television programs
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