Advertising agencies, media and consumer market: The changing quality of TV advertising in Japan

Article Abstract:

The significance of economic constraints on the organization of advertising agencies, the constraints imposed upon advertising production because of the conventions of media buying and the changes in the marketing by manufacturers in Japan are discussed. The way in which the advertising agencies will resolve the dilemma between presenting themselves as the professionals in strategic communications services and insisting on the commission system will further affect the quality of the commercials and media culture.

Japan, Forecasts, trends, outlooks, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising Sales Services, Media Buying Agencies, Advertising, not elsewhere classified, Media Selection, TV Ad Spending & Prices, Usage, Forecasts and trends, Television advertising, Market trend/market analysis, Media buying services, Advertising expenditures

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Murdoch's dilemma, or 'what's the price of TV in China?'

Article Abstract:

The development of Rupert Murdoch's media institution Star TV is examined and the forces that transformed what aspired to be the first pan-Asian satellite platform into a niche TV service that panders to the Chinese regulators, provincial bureaucrats and subnational advertisers are delineated.

China, Cable Television Systems, Cable Networks, Hong Kong, Cable and other pay TV services, Cable television broadcasting industry, Star TV Inc.

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