Blue moves onn high-end commercials

Article Abstract:

Blue, a broadcast and long-form post production facility based in Old Compton Street in UK, is planning a $1-million-pound-sterling expansion into higher-end commercials market that will involve the development of a floor dedicated to commercials. As part of the effort, Blue's engineering facility, which the company shares with sisters firms The Machine Room and VTR, will transfer to a facility in Dean Street. The vacated space will be developed into a commercials floor based around either Editbox Magnum from Quantel or Flame from Discreet Logic, combined with digital online suite Avid offline and probably an additional audio suite. The development is expected to be finished by March 1999.

Comment:

Plans a $1-mil-pound-sterling expansion into higher-end commercials mkt involving dvlpmnt of a floor dedicated to commercials

United Kingdom, Strategy & planning, Article, Blue

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Cashing in on public opinion Power

Article Abstract:

"Power of 10" is a high-tech television gameshow wherein contestants' knowledge of public opinion is tested, based on professional polling results. The show, which is created and produced by US producer Embassy Row and premiered on CBS on August 7, 2007, will be launched to the international market at Mipcom. Whether the show will sell in the UK, as well as the show's format, is discussed.

Global Marketing, Game shows, Quiz shows, International marketing, Power of 10 (Television program)

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Hitting the technology jackpot

Article Abstract:

The display of technological innovations in tapeless video production, video data storage, etc. at the trade show of National Association of Broadcasters in Las Vegas, is discussed.

Services allied to motion pictures, Innovations, National Association of Broadcasters, Storage media, Data storage media, Trade shows, Video production

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