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Mass communications

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C4 and Five wary of ad minutes increase

Article Abstract:

Five and Channel 4 are concerned over the plans of UK regulatory board Ofcom to increase advertising time per hour from seven to nine minutes, claiming this new ruling can push advertising rates down. Ofcom will publish proposals for consultation in the first quarter of 2008 and the ruling for terrestrial broadcasters will come into effect on January 1, 2009. Opinions of industry players and analysts are also given.

Beliefs, opinions and attitudes, Powers and duties, Channel Four Television Company Ltd., Office of Communications (United Kingdom), Channel Five Holdings Ltd.

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Relax and stop worrying

Article Abstract:

Many kids' channels are supported by advertising money. There are concerns on the influence of advertisements as well as TV programs on the minds of children. However, things are not so bad as they seem. These programs and advertisements are not exploiting the gullibility of the kids. Moreover, the advertisements are heavily regulated, so there is little cause for concern.

United Kingdom, Services information, Economic aspects, Services, Influence, Television programs for children, Children's television programs

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The man behind the burger ban

Article Abstract:

A profile of Richard Watts, the spokesperson of Sustain who is leading a campaign to ban the commercials of junk foods is presented.

Advertising, Executive changes & profiles, Advertising Activity, SOCIAL SERVICES, Social Assistance, Religious, Grantmaking, Civic, Professional, and Similar Organizations, Nonprofit Institutions, Social Services & Nonprofit Institutns, Health aspects, Officials and employees, Nonprofit organizations, Junk food, Junk foods, Watts, Richard

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