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Mass communications

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Don't patronise viewers

Article Abstract:

The advertising and product placement for sophisticated viewers is discussed where the Independent Television Commission (ITC) decided that product placement was not allowed within a programme as it would confuse the viewers between the programme and a commercial. The Ofcom is encouraging greater dialogue with broadcasters and consumers alike and is making an effort to eliminate burdensome and unnecessary rules by making regulation meaningful.

Author: Opie, Lisa
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Product placement

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Junk food ad ban could cost $90m

Article Abstract:

The office of communications (Ofcom) released new regulations to ban junk food advertising for children. The broadcasting industry is expected to loose $90m. The new regulations released by Ofcom are presented.

Author: Revoir, Paul, McNally, Paul
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Advertising and children, Censorship, Office of Communications (United Kingdom), Television advertising and children

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Junk food ad ban 'threatens kids TV'

Article Abstract:

Television producers in the United Kingdom are worried over the possible ban of junk food commercials between television programs before 9pm. This ban would affect television program revenues directly.

Author: White, Geoff
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Government domestic functions, Television Broadcasting, Forecasts, trends, outlooks, Television broadcasting stations, Television broadcasting industry, Industry forecasts, Health policy, Broadcasting policy

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Subjects list: United Kingdom, Laws, regulations and rules, Government regulation, Television advertising, Advertising, Junk food, Junk foods
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