Don't patronise viewers

Article Abstract:

The advertising and product placement for sophisticated viewers is discussed where the Independent Television Commission (ITC) decided that product placement was not allowed within a programme as it would confuse the viewers between the programme and a commercial. The Ofcom is encouraging greater dialogue with broadcasters and consumers alike and is making an effort to eliminate burdensome and unnecessary rules by making regulation meaningful.

Product placement

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Junk food ad ban could cost $90m

Article Abstract:

The office of communications (Ofcom) released new regulations to ban junk food advertising for children. The broadcasting industry is expected to loose $90m. The new regulations released by Ofcom are presented.

Advertising and children, Censorship, Office of Communications (United Kingdom), Television advertising and children

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Junk food ad ban 'threatens kids TV'

Article Abstract:

Television producers in the United Kingdom are worried over the possible ban of junk food commercials between television programs before 9pm. This ban would affect television program revenues directly.

Government domestic functions, Television Broadcasting, Forecasts, trends, outlooks, Television broadcasting stations, Television broadcasting industry, Industry forecasts, Health policy, Broadcasting policy

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