Grade: longer running drama series are key

Article Abstract:

Independent Television (ITV) executive chairman Michael Grade is looking for returning series that could run for 14-16 weeks a year for three to five years as an attempt to revive 9pm drama. ITV operating profits for the first six months of 2007 are presented, showing that earnings fell lower than expected, but that signs of recovery are showing. Strategic review at ITV is being conducted and more detailed plans will be affirmed on September 12.

Author: Thomas, Liz
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
United Kingdom, Evaluation, Television programs, Grade, Michael, ITV PLC, Television dramas

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Something for the 16-34s' weekend

Article Abstract:

Channel 4 dominates the youth market especially with their T4 programming slot. Channel 4's Jules Oldroyd looks for ideas that can go for extended periods which does not require younger viewers to watch the programs religiously.

Author: Bashford, Suzy
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
Marketing procedures, Targets & Markets, Powers and duties, Youth market, Oldroyd, Jules

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'We made the right decision'

Article Abstract:

Andy Duncan and Kevin Lygo, chiefs of Channel 4, shares their views about "Big Brother" controversy.

Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
Interview, Lygo, Kevin, Duncan, Andy (American executive)

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Subjects list: Officials and employees, Television broadcasting industry, Beliefs, opinions and attitudes, United States, Channel 4 Television Co.
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