Abstracts » Mass communications

How to post a profit in licensing

Article Abstract:

The licensing market in the United Kingdom, which is dominated by merchandise from pre-school television shows and Hollywood franchises, is valued at 2.5 billion pounds. The competition in the sector is tough, and broadcasters should consider several factors when venturing into the market. A guide through the television licensing and merchandising market and process is discussed.

Forecasts, trends, outlooks, Marketing procedures, Methods, Forecasts and trends, Marketing, Market trend/market analysis, Company marketing practices, Merchandising

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ITV buoyant after fee cut

Article Abstract:

ITV's stocks are riding high following United Kingdom's Office of Communications' (Ofcom) consent to reduce its annual licence fee by more than half. The positive implications of this slashing of annual fee on the finances of ITV are discussed.

Securities issued, listed, Securities, Company securities, Office of Communications (United Kingdom), ITV PLC

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DonEt butcher the BBC

Article Abstract:

In the New Year, a decision may be taken on giving a part of the license fee to the commercial broadcasters to make programs in public interest. This will affect the creativity and is going to eat a major chunk of the funds.

Broadcasters

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