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Mass communications

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In their own little world

Article Abstract:

Independent production companies are under the misconception that only the terrestrial TV shows are the most sought after programmes among all. Nevertheless, It is to be understood by the independents that, despite few badly made programmes, non-terrestrial shows in multichannels can rival terrestrial shows, especially concerned with childrenEs and factual.

Author: McDonagh, Gary
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Motion picture & video production, Evaluation, Forecasts and trends, Television programs, Market trend/market analysis, Television production companies

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For product placement

Article Abstract:

Freelance producer/director Gary McDonagh makes a case for product placement (PP) on UK TV, which would generate funds for programme-makers and provide a competitive edge for the UK television industry. He focuses on the success of PP in Hollywood to drive his point home.

Author: McDonagh, Gary
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Legal issues & crime, Government regulation (cont), Television Broadcasting, Government regulation, Television broadcasting stations, Legal/Government Regulation, Usage, Laws, regulations and rules, Television broadcasting industry, Product placement, Industry forecasts

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The currency of television

Article Abstract:

Freelancers doing interviews are often cheated by televisions of their ideas and are not adequately paid for it. One such instance is revealed.

Author: McDonagh, Gary
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Personnel administration, Compensation and benefits, Self-employed persons, Self employed persons

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Subjects list: United Kingdom, Services
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