Late into the game

Article Abstract:

ITV's kid channel, targeting two-year to nine-year olds, CITV, is launched in March without any more delay. CITV channel controller, Estelle Hughes's, views on the channel content and future are detailed.

Author: Revoit, Paul
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
United Kingdom, Marketing procedures, Targets & Markets, ITV PLC, Target marketing

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Don't drop the baby

Article Abstract:

Details of a reality television program titled 'The Baby Borrowers' to be released on BBC3 are presented. The program is based on five teenage couples taking in charge of other people's children.

Author: McKerrow, Richard
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
British Broadcasting Corp., Reality television programs, The Baby Borrowers (Television program)

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UK focus for Viacom's BET launch

Article Abstract:

The decision of Viacom Inc. to introduce new shows for African Americans in its Black Entertainment Television Inc. is presented.

Author: Shepherd, Rob
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
Cable Television Systems, Cable Networks, Cable and other pay TV services, United States, Cable television broadcasting industry, Viacom Inc., VIA, Black Entertainment Television Inc.

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Subjects list: United Kingdom, Broadcasting industry, Company service introduction, Service introduction
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