Abstracts » Mass communications

Launching a TV station

Article Abstract:

Entrepreneurs looking to launch their own television stations need to keep several things in mind when planning the new venture, which goes beyond just finding an untapped area of the market. Entrepreneurs need to be careful of who they target, funding and pay-per-view's low take-up. The article is broken down into five main areas of focus: the idea; revenue models; fundraising; apportioning investment; and carriage.

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Going head to head for viewers

Article Abstract:

UK television stations have been competing for viewers by airing similar programs in the same time slots. Although head-to-head scheduling of niche programs would not serve audiences, newsworthy programs are often head-to-head and broadcasters may cooperate on such coverage. A related table outlines a snapshot of head-to-head battles.

Statistical Data Included, Television programs

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The TV studio is dead: or is it?

Article Abstract:

Ten television executives discuss the present and future state of the television studio including topics such as choosing producers, the rarity of live studios, the virtual studio and graphics/post-production work.

Motion picture & video production, Motion Picture and Video Production, Television Production, Television production companies

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