Abstracts » Mass communications

Making a science of an art

Article Abstract:

The Promax UK awards panel debates how to judge promotions that are meant to drive ratings. The problem with these promotions, however, is that they tend to overshadow the shows they are trying to promote.

Achievements and awards, Advertising services, Marketing industry

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The filth and the fury

Article Abstract:

The Clean-up television campaign launched by Mary Whitehouse is discussed. Programme-makers are always searching for shocking content and publicity for their show.

Management dynamics, Services information, Radio and Television Broadcasting, Radio & TV Broadcasting, Public Sector Advertising, Management, Services, Broadcasting industry, Public service advertising, Company business management, Whitehouse, Mary

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Making a mint from call TV

Article Abstract:

Earning of huge amounts of money by game shows on television where in people participate through telephone calls to win prizes is discussed.

Telephone and telegraph apparatus, Telephone Apparatus Manufacturing, Television Broadcasting, Sales & consumption, Television broadcasting stations, Telephone Sets & Related Eqp, Telephones, Usage, Television broadcasting industry, Public participation, Game shows, Industry sales and revenue

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