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Mass communications

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Niche attraction

Article Abstract:

The growing popularity and market for Internet Protocol Television (IPTV) is discussed. The factors that would determine the future success of IPTV or broadband television in general are presented. Niche content and marketing are expected to help on reaching out to the target audience.

Author: Gray, Robert
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
Forecasts, trends, outlooks, Sales & consumption, Marketing procedures, Forecasts and trends, Marketing, Market trend/market analysis, Company marketing practices, Broadband transmission, Broadband, Broadband Internet, Market size, IP Television, Niche marketing

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Watch out, learner directors about

Article Abstract:

Few people are able to manage the transition from front of camera to behind camera. In this context, the practical experiences of Stephen Tompkinson, Lee McNicholas, Donal MacIntyre, and Paloma Baeza are discussed.

Author: Gray, Robert
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Beliefs, opinions and attitudes, Television producers and directors, Television directors, Television actors and actresses, Television actors, MacIntyre, Donal, Baeza, Paloma, McNicholas, Lee, Tompkinson, Stephen

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First with the news

Article Abstract:

The importance of video quality in mobile television specifically news is analyzed.

Author: Gray, Robert
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Telephone and telegraph apparatus, Telephone Apparatus Manufacturing, Product quality, Videophones, Analysis, Quality management, Television broadcasting of news, Television news, Video telephones, Video telephone

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Subjects list: United Kingdom
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