Abstracts » Mass communications

Out and about

Article Abstract:

Arena Television's group managing director Richard Yeowart believes that the market for outside broadcasts is changing and there is enough work around amidst the emergence of new companies. BBC Outside Broadcasts director Mark Tugwell sees HD television also affecting outside broadcasting. Views of Televideo Group's Paul Scivill and 021 Television's Rob Hollier on the state of outside broadcasting are also given.

Television Broadcasting, Television broadcasting stations, Executive changes & profiles, Officials and employees, Television broadcasting industry, Interview, Yeowart, Richard, Tugwell, Mark, Scivill, Paul, Hollier, Rob

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Why drama editing is cutting to the chase

Article Abstract:

Editing and cutting has become a very important part of program making. The changing technology also has favored this field and editors have taken to technology very well. Shot durations have also become short due to the attention span of the viewer.

Production management, Influence, Television programs, Technology application, Editing, Television dramas

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BigIssue

Article Abstract:

Lloyd Billings is managing director of The Tape Gallery, a post production company. The article discusses the effectiveness of jingles in advertising.

Advertising, Marketing/Advertising Methods, Advertising and Related Services, Analysis, Management, Advertising services, Marketing industry, Music in advertising, Advertising music

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