Abstracts » Mass communications

Set for blast-off in Cannes

Article Abstract:

Approaches to the launch of television programmes are changing substantially as the market becomes more competitive. There is now considerable need for pre-sales and advanced warning to buyers, but this does not mean that major market launches have lost their significance. Nevertheless, such launches now play a different role in the marketing plans of television programme distributors. The Mip, Mipcom and Natpe events still account for a large proportion of the business of many distributors.

Management

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Playing the market

Article Abstract:

United Productions and A&E's 'Hornblower' four-part series will be one of a number of dramas on offer at Mipcom. The series is an adaptation of the novel by C.S. Forester. Similarly, BBC Worldwide is offering 'Vanity Fair', a three-part series which cost 7 million pounds sterling. Other dramas include 'Reckless: The Movie' from Granada Media and 'The American' from Itel.

Marketing, Television plays

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All the world is a stage

Article Abstract:

UK motion picture distributors are having to change their ways and become more flexible as a result of the tightening of the exporting drama market. Distributors are also forced to become more focused and come up with dramas that offer a broader appeal in and outside the UK.

United Kingdom, Foreign operations, Motion Picture Distribution, Motion picture industry, Movie industry, Movie distribution

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