Setting a good example
Article Abstract:
Betty TV demonstrates the advantages of instructional programs for a profitable company. The strategies followed by Betty TV in promoting youth in TV are presented.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Company marketing practices
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
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The right brand of success
Article Abstract:
UK broadcasting companies are utilizing brands to a greater extent. This branding technique can be powerful but it can also restrict programming development.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1999
Case studies, Brand name products, Brand names
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1999
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C4 Future TV line-up
Article Abstract:
Channel 4 has released a number of new commissions for its Friday night Future TV program.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
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Subjects list: United Kingdom, Television broadcasting industry, Marketing, Television broadcasting
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