Sky's free market move

Article Abstract:

Sky TV's subscription-free package of 116 TV channels and 81 radio stations at a one-off payment of [pounds sterling]150, is seen as a reaction to the runaway success of Freeview, and a move to attract the consumers who are unwilling to pay money for extra channels. The new chief executive, James Murdoch, is hoping that this strategy will eventually woo the viewers of free-to-air satellite to buy Sky's pay uTV.

Author: Bulkley, Kate
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Marketing procedures, Marketing, Company marketing practices

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The changing face of Sky EPG

Article Abstract:

A focus on the Sky' revamping program of its electronic program guide to improve navigation and its implications on other broadcasters and channels is presented.

Author: Biddiscombe, Ross
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Television program viewing guides, Television program guides

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Sky's HD treasure trove

Article Abstract:

A focus on the production of Sky Television's upcoming heritage program 'Artsworld HD' is presented.

Author: Pennington, Adrain
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Historical television programs

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Subjects list: United Kingdom, Services, Direct broadcast satellite television industry, Satellite television industry, Sky Television PLC, Forecasts and trends, Market trend/market analysis
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