Abstracts » Mass communications

Testing times for TV brands

Article Abstract:

The Promax UK conference 2007 will showcase a wide variety of companies, reflecting the impact of marketing and branding on multiplatform broadcasting. The views of different brand experts and commentators from the broadcasting industry on grabbing the viewers' attention across different platforms are presented.

Forecasts, trends, outlooks, Marketing, Public affairs, Forecasts and trends, Market trend/market analysis, Public opinion, Brand name products, Brand names

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Channels begin reality TV battle

Article Abstract:

Television channels in the UK will be competing for viewers by heavily marketing their upcoming reality TV programs. Channel 5 will spend more than 500,000 pounds sterling to advertise "The Mole," and ITV will spend 350,000 pounds sterling on promotions for "Popstars."

Self Promotion, TV Stations, Channel 5 Broadcasting Ltd., Television stations, Popstars (Television program), Independent Television, The Mole (Television program)

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Making ITV4 appeal

Article Abstract:

Efforts of United Kingdom based Independent Television networkEs marketing teams in designing and producing indents to change the appeal of Independent Television 4 channel, to compete with the challenges set by Red Bee channel.

ITV PLC

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