The hard cel

Article Abstract:

Children's animated programme characters can often generate more money through merchandising activities than through licensing fees, making distribution rights a viable option for producers and distributers to increase investment. Warner Bros. and Disney dominate the licensing market, however two of the biggest UK earners are Thomas the Tank Engine and the Teletubbies. The market is becoming saturated with almost every successful animated character being marketed in various forms, from quilt covers to lunchboxes.

Motion picture & video production, Other Motion Picture and Video Industries, Movie & TV Merchandise Licensing, Finance, Cartoon characters, Licensed products, Product licensing

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BBC states its ambition

Article Abstract:

BBC Worldwide will launch a cable news service in the United States on 1 February 1995, although the company accepts the service can only ever be niche in the face of fierce competition, particularly from CNN. The BBC's 24-hour news service will comprise BBC programmes, factual output and news bulletins targeted at the United States audience. International News Network of New York, NY, has been licenced to market the service among cable operators, with cable considered pivotal to the success of the service.

News syndicates, News Syndicates & Wire Svcs, Services, Contracts, News agencies, Television broadcasting of news, Television news, BBC Worldwide Ltd., International News Features Network

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Money to earn

Article Abstract:

It is relatively easy for television broadcasters to sell the format for entertainment programmes, but this is only the beginning of the process. Indeed, there is a failure rate of around 75% between the granting of an option on a format and a produced programme. There can be long timescales involved in format sales, with transmission taking up to a year. Formats have considerable appeal, but successful deals need substantial attention to detail by the seller.

Motion picture and tape distribution, Motion Picture and Video Distribution, Television Program Syndication, Syndication of television programs, Television syndication

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