Virgin targets men in digital rethink

Article Abstract:

Virgin Radio will be using the resources originally meant for soul station Virgin Groove and female-oriented station Virgin Radio Viva to target its male audience in digital radio. Virgin Radio will also have a new weekend program schedule starting January 2008. Other new projects of Virgin Radio, such as Christian O'Connell's new Saturday show, are discussed.

Strategy & planning, Marketing procedures, Targets & Markets, Planning, Company business planning, Virgin Radio Ltd., Target marketing

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Emap adds three brands to digital list

Article Abstract:

Emap is launching three additional?digital?radio station brands in the United Kingdom. The company launched the brands after receiving positive results for its current digital stations.

Emap Digital Ltd.

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Can radio talk the talk?

Article Abstract:

Speculations over the launch of speech-based radio stations by major radio broadcasting companies and its potential market are presented.

Forecasts, trends, outlooks, Sales & consumption, Analysis, Forecasts and trends, Market trend/market analysis, Market size, Industry forecasts

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