Where the interactive fun never stops
Article Abstract:
BBC's multplatform strategy is reflected with the interactive website of its children's channel CBeebies, featuring hit shows like "In the Night Garden". The website is targeted at pre-school viewers and offers several features such as games, stories and rhymes. Other features of the website are discussed.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
Marketing procedures, Targets & Markets, British Broadcasting Corp., Company Web site/Web page, Web sites (World Wide Web), Web sites, Youth market
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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The outer reaches of Sky
Article Abstract:
Opinions regarding the Sky box's interactive television foray are expressed. The new concept provides audience a uniquely compelling experience despite being very different from 'regular' television offerings.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
United Kingdom, Cable Networks, Cable and other pay TV services, Interactive CATV, Analysis, Interactive television, British Sky Broadcasting Group PLC. Sky Box Office
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United Kingdom, Services, Broadcasting industry
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