Why TV must adapt or die

Article Abstract:

The UK television broadcasting industry is facing a multiplatform revolution, and independent production companies are embracing new technologies in order to increase competency. Companies are employing various ways to address issues such as digital rights, cross-platform storytelling, podcasting and web-TV. Other multiplatform issues are discussed.

Author: Dunlop, Carole
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
Communications industry, Technology application, Mass media, E-commerce

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Beyond the headlines

Article Abstract:

The challenges faced by the news providers in the current changing scenario of television broadcasting industry are analyzed. Evidences from television audience ratings show that the viewers demand more of rolling news with spontaneity and immediacy of "what", "where", and "when" coverage.

Author: Stewart, Alastair
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Television broadcasting, Television broadcasting of news, Television news, Radio/TV/entertainment industry software

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Jumping the shark?

Article Abstract:

A report is presented on returning series, changes to programmes, how many times a hit can come back, how to decide if a programme has lost its audience-appeal, and when to pull it out.

Author: Hodgson, Jessica
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Television programs

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Subjects list: United Kingdom, Management, Innovations, Television broadcasting industry, Company business management
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