Alcohol advertising and motor vehicle fatalities

Article Abstract:

An empirical study on the link between motor vehicle fatalities and alcohol advertising showed that if a ban on broadcast alcohol advertising did not also cover bans on other classes of alcohol marketing, 2000 to 3000 lives may be saved. It was also established that alcohol advertising could be cut by around 15% if tax deductibility of alcohol advertising is eliminated. Moreover, elimination of the tax deductibility may cut motor vehicle deaths by around 1300 annually, and bring in around $300 million annually in new tax revenue.

Alcoholic Beverages, Advertising Regulation, Research, Advertising law

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Transition models with measurement errors

Article Abstract:

A transition model that permits the measurement of inherent errors in the data is applied to a 1990 to 1992 survey of the French labor force. Measurement errors, which arise due to survey design, are shown to be capable of underestimating the average durations spent in labor market states. The transition model adjusts for errors in the data using a measurement-error mechanism. The parameters of true data distribution are estimated using a two-stage technique.

Labor Regulation NEC, Models, Usage, France, Surveys, Employment, Mathematical models, Labor economics, Labor law, Labor market, Workers

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Brand capital and incumbent firms' positions in evolving markets

Article Abstract:

Market share persistence is often observed in heavily advertised industries. Firms having the largest stock of brand capital tend to respond to consumer preferences by introducing new products. Those with less reduce market uncertainties before introducing new products. Empirical evidence is presented through a study of the US beverage industry.

Economic aspects, Beverage industry, Beverages, Market share, Brand name products, Brand names, Consumer goods

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