A lighthearted campaign for an Internet service gives data a wry, sometimes cheeky personality
Article Abstract:
InterNAP Network Services Corp. is launching a $15 million ad campaign with tongue within cheek. Lowe Lintas & Partners Worldwide has created ads that don't overpromise with feature oriented fare. The InterNAP ads show what happens to data after you hit the send button via "Greetings from the Internet".
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Campaigns, Online services, Internet services, InterNAP Network Services Corp.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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In a major consolidation, Verizon places most of its creative campaign work under one umbrella
Article Abstract:
Verizon Communications has chosen Lowe, Lintas & Partners Worldwide to handle most of its $400 to $500 million ad campaign. This kind of consolidation is popular as the economy lags. Verizon likes Lowe Lintas's humorous ads.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
COMMUNICATION, Communications, Broadcasting and Telecommunications, Agencies, Telecommunications services industry, Telecommunications industry, Verizon Communications Inc., VZ, Verizon Communications
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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Subjects list: United States, Advertising agencies, Contracts, Advertising, Lowe Lintas and Partners Worldwide
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