AmEx kills database deal after privacy outrage
Article Abstract:
American Express (AmEx) has dropped its partnership with KnowledgeBase Marketing, a database marketing company, due to privacy protests. AmEx-KnowledgeBase partnership surprised privacy experts and regulators because AmEx had been considered as a leader on privacy matters since the company does not market information on particular customer deals. But under AmEx's partnership with KnowledgeBase, the latter's data on 175 million Americans would have been made accessible to all merchants who accept AmEx cards. According to AmEx, the company's partnership with KnowledgeBase was discontinued because it seemed not lucrative.
Comment:
Its partnership with American Express is dropped due to privacy protests
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1998
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Eagle goes head-to-head vs. chip champ Frito-Lay
Article Abstract:
Procter & Gamble's decision to revive its Eagle line of snack foods places it in direct competition with Frito-Lay, the $16.4-billion industry's acknowledged market leader. Procter & Gamble, which has already initiated market testing in Portland, ME, for six Eagle products, also wants to introduce Olean, the firm's brand name for Olestra, the fat substitute that it developed for 25 years at a cost of $500 million. Procter & Gamble's entry into the snack food market represents the first serious challenge to Frito-Lay's dominance and is expected to result in lower prices and additional choices.
Comment:
Its decision to revive its Eagle line of snack foods places it in direct competition with Frito-Lay
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1998
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Poster king dreams up images to grab audiences
Article Abstract:
The leader of Hollywood film posters, Tony Seiniger, received a call from Arnold Schwarzenegger the once-and-current box office actor to create a poster for the yet-to-be-made movie to help Schwarzenegger visualize the film. The star's request could toss an unexpected twist into the $250 million business of creating Hollywood's movie posters, and perhaps, change the way some movie concepts are sold.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2003
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