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Recasting BellSouth from telephone company to high-technology communications provider

Article Abstract:

New York-based ad agency Merkley Newman Harty is creating a new $35-$50 million ad campaign for BellSouth Corp. The campaign will be focused on portraying BellSouth as a digital and data services provider, not just a telephone company. BellSouth hopes the campaign will help it compete with online services and telecommunications rivals.

Wired Telecommunications Carriers, Telephone Communications, Telephone communications, exc. radio, Campaign Themes, Telephone services, BellSouth Corp., BLS, Merkley Newman Harty

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An annual industry forecast expects spending, led by the Internet, to reach $249 billion in 2004

Article Abstract:

Investment banking firm Veronis Suhler's annual report forecasts advertiser spending to reach $249 billion by 2004, led by the Internet. The survey predicts that overall spending will grow 8.6 percent per anum, having reached 9.1 percent in 1999. Growth for all segments - print, TV and radio and the Internet - is expected to be led by 25% growth in online advertising. Though Internet advertising spending is expected to be considerable, newspaper and radio advertising spending will rank one and two respectively. Though the Internet is expected to stimulate spending in all areas, publishers' losses will be offset by development of Web sites and portals and linkages to the new media. The aging population will benefit newspapers specifically since about 71% of people over the age of 35 read newspapers daily.

Statistics, Advertising campaigns

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A new campaign will try to identify a company's cellular phones with the idea of self-expression

Article Abstract:

Advertising agencies BBDO New York and BBDO South have introduced a new $200 million-plus ad campaign to promote the services of Cingular Wireless. Instead of focusing on Cingular's services and/or equipment, the campaign will promote communication enhancement via individual cellular self-expression. The campaign is being called 'the joy of talk' ad campaign.

Radiotelephone communications, Cellular and Other Wireless Telecommunications, Mobile Radio Services, Campaign Launched, Wireless communications services, BBDO New York, Cingular Wireless L.L.C., BBDO South

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