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Apple find a new arena for its fight with Microsoft

Article Abstract:

Apple's new advertising campaign claims that the Microsoft Windows graphical user interface (GUI) does not compare with the look, feel and ease of the Apple Macintosh GUI. Apple did not win a copyright infringement law suit that tried to show similarities between the Windows and Apple Macintosh GUIs. Windows is a shell that runs over MS-DOS operating system software and runs on the IBM PC microcomputers and compatibles. The DOS and IBM platforms require certain hardware and software specifications that create idiosyncrasies which pop up in Windows. Representatives from Microsoft believe that Apple is desperate and that the ad recognizes the threat of Windows. Advocates of the Apple system believe that consumers are led to wrongfully believe that Windows offers everything the Mac has at a lower cost.

Prepackaged software, Computer peripheral equipment, not elsewhere classified, Computer software industry, Software industry, Product information, Microsoft Corp., Marketing, Advertising, MSFT, Microsoft Windows (GUI), GUI, Graphical user interfaces, Graphical user interface, Comparison, Marketing Strategy, Advertising (Industry), Apple Macintosh (680X0-based system)

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Apple Computer to reduce staff 10%, cutting 1,560 jobs

Article Abstract:

Apple Computer Inc announces that its is reducing its staff by 10 percent to cut costs. The work force reduction, which represents 1,560 employees worldwide, is the fourth and largest layoff in the computer maker's history. Investors drove the price of Apple stock down by $2 a share on May 17, 1991, to close at $44.25 a share after rumors about a possible work force reduction plan was circulated. Industry observers note that the work force reduction is part of a larger financial strategy for Apple that follows its decision to offer the popular Apple Macintosh microcomputer at a lower cost. Apple's low-cost marketing strategy has caused profits to erode faster than the company has been able to control costs.

Computers, peripherals & software, Computer industry, Human resource management, Business planning, Layoffs, Layoff, Cost control, Cost Reduction, Reorganization, Work Force Reduction

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