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Bid for New York Magazine: A Dance of Money and Ego

Article Abstract:

Primedia Inc. has indicated that it wants to sell New York Magazine. The publication has struggled during the last three years and the planned divestment is no surprise. What is more intriguing is the efforts by a variety of billionaires and multi-millionaires to acquire the journal. Mortimer B. Zuckerman, owner of The Daily News and U.S. News & World Report, is heading a group of prominent business people who would be willing to invest $50 million in the acquisition. The future problem for any New York Magazine editor would be that Zuckerman's group represents the very targets the magazine likes to analyze and criticize.

Management dynamics, Management, Company business management, PRIMEDIA Inc. (New York, New York), New York Magazine (Periodical), Zuckerman, Mortimer B., Kravis, Henry R.

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Bad Business For Magazines About Business

Article Abstract:

Business magazines have had a dismal past few years because of the growing dominance of Internet reporting, as reflected in the Meredith Corporation's announcement that "Fast Company" and "Inc." were not significant factors in the valuation of the acquisition of publisher Gruner & Jahr.

Forecasts, trends, outlooks, Periodicals, Capital funds & cash flow, Commercial Printing, Forecasts and trends, Market trend/market analysis, Periodical publishing, Valuation, Printing industry, Meredith Corp., Industry forecasts, Inc. (Periodical), Business magazines, Commercial printing industry, Gruner + Jahr AG, Fast Company (Periodical)

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A Down-Market Publisher Dresses Up

Article Abstract:

Bauer Publishing USA, which typically publishes low-cost periodicals aimed at housewives, is introducing a new fashion magazine called "Life & Style."

Marketing procedures, Organizational history, New Jersey, Product introduction, New Products/Services, Marketing, Location, Company marketing practices, Life & Style (Periodical), Bauer Publishing Group

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