Controversy: TV ads show gays converting
Article Abstract:
TV networks have expressed uncertainty whether they would air the two 60-second commercials created by the Center for Reclaiming America and Coral Ridge Ministries about the conversion of homosexuals to heterosexual life. CBS spokesman Gil Schwartz reported that the network does not accept advocacy advertising. NBC and ABC executives said they could not as yet decide without first seeing the commercials, which had for its theme, " It's not about hate. It's about hope." The groups' print ads that appeared in national newspapers, including USA TODAY, have angered gay-rights groups.
Comment:
TV networks express uncertainty whether they would air the 2 60-sec ads about the conversion of homosexuals to heterosexual life
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1998
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Internet, WWF join Super Bowl ad entourage
Article Abstract:
World Wrestling Federation (WWF), The Monster Board and hotjobs.com have all signed up to advertise on Super Bowl '99. The WWF and the two Internet job-hunting sites made the move in order to take advantage of the Super Bowl's large viewership and its huge male audience, 57% for 1998's Super Bowl. A 30-second spot at Super Bowl 1999, which will broadcasted by Fox, will cost $1.6 million, a 23% increase from the figure charged for the same advertisement spot in 1998, making it television's most expensive advertisement time.
Comment:
Has signed up to advertise on Super Bowl '99
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1998
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Fox wins Super Bowl coin toss by hiking ad rates
Article Abstract:
Fox Network, part of News Corp., has won broadcast rights for Super Bowl XXXIII by increasing its bid on advertising rates. The Super Bowl advertising rates saw its 1998 rates increased by 8% from its 1997 rates. Fox Network, which earns approximately $1.6 million in a 30-second commercial air time in the January 1998 gridiron festival, reports to media buyers that it has sold all commercial slots for Super Bowl's first half. Super Bowl's return advertisers include Pepsi, Visa, AT&T and Mail Boxes Etc.
Comment:
Has won broadcast rights for Super Bowl XXXIII by increasing its bid on advertising rates
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1998
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