Founders say time is right for magazine catering to fathers

Article Abstract:

The publishers of 'dads,' a magazine aimed at fathers, are confident about the timing of the magazine's introduction in Jun 2000. Seth Kean, Walter Rosenthal and Eric Garland cited studies that show that today's fathers are more interested in raising their children compared to fathers of even a generation ago. The number of mothers going into the workforce has resulted in an increasing role played by fathers in the area of child rearing.

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Magazine promotions called deceptive

Article Abstract:

Magazine publishers' battle for circulation has drawn the attention of several state attorneys general. Three publishers, Time Inc, Hearst Magazines and Gruner and Jahr, are being investigated for mailing subscription offers allegedly disguised to look like invoices. The investigation is a new scrutiny for an industry beset by state lawsuits over sweepstakes. Florida law bans subscription come-ons that look like bills. The investigation is looking at the companies for the simulated invoice issues and possibly for the mailing of actual invoices for unordered subscriptions.

Government domestic functions

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Online banner ads spring to life with IBM's latest

Article Abstract:

International Business Machine Corp will release the latest version of its HotMedia technology. The software allows online advertisers to animate ads quickly at lower costs, without clogging up slower modems. HotMedia enables banner ads to function like windows into an advertiser's store, in which online consumers can interact with a banner and find out the advertiser's offering without being bounced away from a given site.

Internet software, International Busines Machines Corp.

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