The long-suffering and lonely Maytag repairman will get a new look and a new mission in 2001
Article Abstract:
Maytag is re-inventing it's lonely repairman TV ad personality with the help of Leo Burnett USA and Will Vinton Studios. Mark Devine will replace Gordon Jump as a character who is obsessed with perfection for his brand, as he demonstrates his own friendly imperfections. Maytag took a hit in sales this year and is redirecting it's image from just plain dependability to storytelling and character. Creative minds, Jim Hardison, David Altschul, Steffan Postaer and Mark Faulkner collaborated on the campaign to start Jan. 15.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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He-mails, she-mails: where sender meets gender; men and women use e-mail differently, studies find, but not always in the ways you'd expect
Article Abstract:
Research is beginning to show that men and women send e-mails that are very much like their in-person conversations or their phone conversations. That is, men are more brief, less prompt, "functional or transactional." Women are the opposite. They almost never send a one-word reply, even when a simple 'yes' or 'no' is all that is required. And for people who have a hard time discussing their feelings, e-mail seems to help them do so in writing.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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With consumers concerned about unexpected mail, direct marketers will try new approaches
Article Abstract:
As many in the U.S. are wary of opening their mail because of fears of anthrax transmission, direct marketing companies are being challenged. The Direct Marketing Association, with help from the Postal Service and security consultants has offered some suggestions such as phoning or e-mailing recipients in advance that mail is being sent and avoiding plain envelopes. E-mail has also been suggested as a temporary alternative to direct mail. And, as people seem to be watching even more television lately, infomercials are also being considered by the industry.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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- Abstracts: N.S. offshore energy suffers setback: Companies have allowed exploration licenses from the province to expire
- Abstracts: National Bank would consider merger: 'I'm not closing the door,' chief says. Politics govern bank merger prospects
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- Abstracts: Dell rebounds after a 2nd-quarter loss; latest profit, down a third from a year ago, beats expectations. Compac sees weak results this quarter
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