In France, originality means using tabletops to sell products
Article Abstract:
Germany's Siemens AG is using modified tabletops located at numerous French cafes to promote its new line of cellular telephones. The advertising campaign involves the use of 8,000 cafe tables consisting of glass-topped enclosures that permit three-dimensional ad displays. A French company, Impact Diffusion, created the innovative tables and is charging Siemens just over $100,000 for the two-week campaign. Impact Diffusion has run several other ad campaigns using the snare drum-like tabletops and placed tables in 14 French cities. One of the company's founders, Akim Rezgui, remarked that with 62,000 cafes in France, great opportunities could be had.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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More than advertisers are feeling the effects of the actors' strike
Article Abstract:
The advertising industry wants to eliminate residuals, or paying an actor money each time a commercial is aired. The actors unions what to retain residuals in broadcast TV and expand the policy to include cable TV ads. The ad industry would pay an actor $4000 per day, instead of $475 per day plus residuals. Because of the strike, ad production companies are not hiring or are laying off staff.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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An international design agency's name becomes a shadow of itelf in a move to bolster its identity
Article Abstract:
Desgrippes Gobe and Associates is changing its name to d/g* and redesigning its Web site, www.dga.com. The design and image firm, with offices in Paris, New York City, Brussels, Tokyo, and Seoul, had $25 million in revenue.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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