In a blow to Young & Rubicam, United Airlines consolidates and hands its accounts to Fallon
Article Abstract:
United Airlines takes its advertising account from Young & Rubicam and gives it to Fallon Worldwide.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
Scheduled Airlines, Scheduled Air Transportation, Advertising, Air Transportation, Scheduled, And Air Courier Services, Airlines, Young & Rubicam Inc., United Air Lines Inc., Fallon Worldwide
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
In the wake of a sales setback, Sprite's advertising is revised
Article Abstract:
Lowe Lintas and Partners Worldwide has developed a new ad campaign for Coca-Cola Co.'s Sprite soft drink. The soft drink had been losing sales and market share to other beverages. Lowe Lintas has developed a hip ad campaign featuring free-style rap performers talking about issues young people face in their lives. The ads are more serious than the previous ad-spoofs the company was using to appeal to young consumers.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Marketing procedures, Bottled and canned soft drinks, Campaign Launched, Innovations, Soft drinks, Coca-Cola Co. (Atlanta, Georgia), Marketing, Soft drink industry, KO, Lowe Lintas and Partners Worldwide
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Advertising agencies, Contracts
Similar abstracts:
- Abstracts: New focus for Gates is consumer electronics; Microsoft bringing its tactics to games. Serious about research, Microsoft makes time for a game
- Abstracts: Invincible spirit tracks down cash to grow: Low-fare airline makes plans as it makes profits. No bailout package for airline labor
- Abstracts: Computer Associates officials stand by their accounting methods. Hewlett Profit For Quarter Falls Below Expectations
- Abstracts: Computer project would speed data: businesses, schools and U.S. agencies to join effort. I.B.M. enhances liquid crystal display process
- Abstracts: In a soft economy, the National Football League changes direction and tries to woo casual fans. A campaign for AIDS drug adds warning
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.