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Interpublic takes on challenging new role in defining the brand essence of Coke Classic

Article Abstract:

Coca Cola has charged Interpublic Group with developing Coke Classic's 'brand essence.' Sales of the cola drink have slumped in the U.S. and internationally. Interpublic will work with a group made drawn from Coca Cola's current ad agencies to develop campaign ideas. The soft drink maker spends $1 bil per year on advertising.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Use of services, New orders received, Global Marketing, Bottled and canned soft drinks, Advertising Activity, Account Activity, Statistical Data Included, Soft drinks, Coca-Cola Co. (Atlanta, Georgia), Contracts, Advertising, Soft drink industry, KO

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Interpublic does some reshuffling as it prepares to become the world's largest agency company

Article Abstract:

As it prepares to complete its acquisition of True North Communications, thereby becoming the largest ad agency in the world, Interpublic Group of Companies has begun making changes at the executive level of Lowe Lintas & Partners Worldwide. The reorganization is said to affect over a dozen True North and Interpublic agencies, and will feature the formation of a unit called the Partnership, which will serve as a global network of agencies that provide marketing communications. It is said that David Bell will serve as chief executive of the Partnership, with Frank Lowe as chairman and chief executive.

Executive changes & profiles, Company Personnel, Officials and employees, Mergers, acquisitions and divestments, Appointments, resignations and dismissals, True North Communications Inc., TNO, Bell, David, Lowe Lintas and Partners Worldwide, Lowe, Frank, Sennott, Michael, Judge, Jerry, Hammersley, Paul

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