Olympic TV commercials win few gold medals

Article Abstract:

NBC TV coverage of the 2000 Olympics in Sydney, Australia missed its anticipated viewership by a large margin. The TV ads, shown during the broadcasts, were an unimaginative lot, and production was hampered by the TV commercial actors strike and the uneven tone of the ads.

Campaign Effectiveness, Evaluation

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It's Thanksgiving Friday, so follow the questions into a 'Chad, Chad, Chad, Chad World.'(20 questions regarding humorous moments in advertising, media and marketing)

Article Abstract:

Amusing moments in advertising abound, given the recent presidential election debacle. Supposedly new TV ad campaigns often seem to resemble campaigns we've seen before. Strangely worded ads and ads placed in unintentionally humorous juxtapostion with other ads are a never-ending source of mirth.

Marketing, Humor and anecdotes

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The Super Spots Lighten Up, At $2.3 Million For 30 Seconds

Article Abstract:

Television advertising frenzy is building as sponsors and ad agencies get ready to launch 2004 Super Bowl Game ads that will cost $2.3 million for every 30-second spot. An anticipated audience of 130 million is the reason companies design innovative ads for the annual football championship. They know this is one event that commands as much attention for the ads as the game. CBS expects to generate $138 million in ad revenue. The main contenders include ads for erectile dysfunction drugs Cialis and Levitra, credit cards Visa and Mastercard, and automotive and motion picture companies.

Financial management, Advertising Activity, Sports Teams and Clubs, Sports clubs, managers, & promoters, Professional Football, Labor Distribution by Employer, Finance, Statistics, Super Bowl Game (Football), Football (Professional), Company financing

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