New Scrutiny of Drugs in Vioxx's Family
Article Abstract:
Merck's announcement that its popular arthritis and pain medication Vioxx increases heart disease and stroke risk is leading to further investigation of other similar products and marketing attempts by competitors to distinguish their products from Vioxx.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
Product development, Science & research, Product discontinued, Research, Pfizer Inc., PFE, Vioxx (Medication), Product discontinuation, Merck & Company Inc.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
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How to Make Pain Relief Cool: Add Ski Bunnies and Mint Flavor
Article Abstract:
The McNeil Consumer & Specialty Pharmaceuticals division of Johnson & Johnson has tried a different marketing strategy for it's new mint-flavored Tylenol: women dressed as ski bunnies are handing out samples in popular locations.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
Johnson & Johnson, JNJ, Tylenol (Medication)
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
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Subjects list: United States, Pharmaceutical industry, Marketing, Company marketing practices
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