A rocket backfires on Madison Avenue with the Oldsmobile news
Article Abstract:
General Motors Corp. has announced the gradual phasing out, over a three-year period of its Oldsmobile brand. The Oldsmobile ad account had been up for review and the decision leaves several ad agencies in the lurch, including Leo Burnett USA in Chicago, IL, which has handled the account since 1967.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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Volkswagen revamps the Beetle campaign to be more informative
Article Abstract:
Arnold Worldwide ad agency and Volkswagen of America Inc. have devised a new ad campaign to promote sales of Volkswagen's new Beetle. The new campaign takes a practical approach rather than the nostalgic, emotional tack of previous campaigns, and offers buyers information on specific selling points like safety equipment and interior space dimensions. The new campaign's practicality thrust is influenced by the flagging US economy.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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Comment about this article or add new information about this topic:
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