Microsoft Seeks Video Game Winner With Halo 2
Article Abstract:
Microsoft Games Studios is releasing Halo 2 for their Xbox system. They have spent millions of dollars on marketing the video game, possibly more than was spent developing it.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
Product information, Financial management, Product introduction, Game, Toy, and Children's Vehicle Manufacturing, New Products/Services, Market share, Electronic Games, Marketing Management, Administration of Marketing, Analysis, Finance, Video games, Product marketing strategy, Product market share, Company market share, Company financing
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
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Microsoft Finds It's Tough to Sell a Video Game as a Film
Article Abstract:
Several movie studios were not impressed with Microsoft's demands in its proposal to develop a movie based on the action game Halo, but Creative Artists did begin to negotiate a deal with the company.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2005
Prepackaged software, Product development, MOTION PICTURES, Motion Picture and Video Industries, Alliances, partnerships, Licensing/Sales Agreements, AMUSEMENT & RECREATION SERVICES, Computer software industry, Software industry, Motion picture industry, Movie industry, Entertainment industry, Licensing agreements, Company licensing agreement, Creative Artists Agency Inc., Customer relations, Halo (Action game)
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Microsoft Corp., Marketing, Video game industry, Video games industry, MSFT, Company marketing practices
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