Mobile computing is all American

Article Abstract:

US companies continue to hold almost the entire portable computer market despite traditional Japanese domination of the computer market and despite Japanese domination of manufacturing components that are essential for portable computers, such as flat-panel displays and memory chips. Japanese companies are successful at producing products quickly when standards have been set, but US companies are successful by constantly producing new standards and new products to use them. US firms also take more risks, which enable them to change more quickly. They also also beat the Japanese in marketing. The US has introduced inexpensive, high-service mail-order companies that Japan offers no competition against. US companies also are becoming more successful in Japan by hiring talented Japanese as IBM has done. Price-cutting in Japan has also worked for US companies such as Compaq.

Author: Markoff, John
United States, Computer industry, Japan, Standard, Standardization, Market share, Laptop computers, Portable computers, Laptop/Portable Computer

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I.B.M. cites brisk sales for new PC software

Article Abstract:

IBM announces that it has distributed an estimated 400,000 copies of its OS/2 2.0 operating system, and predicts that it will sell a total of 2 million copies by the end of 1992. James A. Cannavino, head of IBM's Personal Systems division, credits the brisk sales to an aggressive advertising campaign. IBM is competing directly with Microsoft Corp's Windows 3.1 graphical user interface (GUI), which is expected to sell an estimated 10 million copies in 1992. While industry observers note that it is too soon to predict how the IBM-Microsoft race will turn out, they say that IBM is running an aggressive campaign backed up with a significant investment. In addition to its operating-system marketing efforts, IBM is developing a video conferencing technology that will allow users to see each other while seated at their microcomputers.

Author: Markoff, John
Prepackaged software, Computer software industry, Software industry, Operating systems (Software), Marketing, Operating systems, International Business Machines Corp., IBM, Statistics, Sales, Operating System, Outlook, Advertising (Industry), OS/2 2.0 (Operating system)

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Subjects list: Competition, Marketing Strategy
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